Anita Dongre reminisces the making of her new conscious couture collection, Crafts of India: An Ode to Bhuj 2021
The world as we know has completely changed in this past one year, Anita Dongre emphasizes, as she fervently scrolls through her iPad. The multi-hyphenate, also a multi-tasker, launched a conscious couture collection, Crafts of India: An Ode to Bhuj 2021, earlier this month, and as orders pour in, she reminisces the making of the collection. “We envisioned this collection over two years ago,” she quips. “A socially sustainable couture line that’s strongly rooted in traditional Indian crafts.”
It is an edit that reimagines Indian crafts, hand-embroidered and hand-printed, on wedding wear and occasion wear-appropriate ensembles for the woman of today. Crafts Of India is one of the brand’s biggest launches of 2021, which Anita Dongre hopes to revive every year, with a spotlight on different crafts from across different regions of India. As Bhuj takes the crown for this year, she regales how she and her team traversed the craft village, and met with some of the region’s most skilled artisans to bring the region’s indigenous arts of Bandhani, Ajrakh Hand-Block Printing and Hand Embroidery to life.
Anita Dongre Crafts of India: An Ode to Bhuj 2021
“In Bhuj, these art forms have been passed down by artisans from generation to generation to inculcate knowledge, skill and cultural identity of their ancestry. For the region’s craft communes, these stiches, prints are an expression of joy. A labor of love, they say. A means to carry forward centuries’ old skills that despite technological advancements in couture will never be able to replicate the beauty and authenticity of handmade.” Browse through the collection here, or keep scrolling to see a curation of ensembles from the edit.