Inside The Colourful World of Paradise Found | Anita’s Journal
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Inside The Colourful World of Paradise Found

Showcasing fluttery lehengas, fluid jacket sets and flowing sarees, Paradise Found, our Spring/Summer 2022 collection is a fantasy of eclectic prints. And it is a victory for sustainable fashion.

 

What set out as an attempt to leave behind the troubles of the pandemic, eventually transformed into magical, whimsical collection.

Swan Song Series from SS 2022 Paradise Found Collection

Paradise Found SS22 Collection

 

Anita Dongre, our creative director, and the team, brought their ideas together and put them through a kaleidoscope in which reality melded with fantasy and evoked hope, joy and optimism. “It felt only natural that we tapped into the cathartic power of design. It became a moment of collective reflection, and a cue to begin once again on a new note of optimism,” Anita says.

 

Swan Song Saree

 

Across the collection – which is made up of sarees, jacket sets and lehengas – you are greeted with swathes of tropical wildlife, flora and foliage printed onto vibrant backdrops of oranges, yellows and greens.

 

Magic Magpies Green Jacket Set & Magic Magpies Orange Saree Set

 

The fibres used in our fabrics come from renewable resources, in keeping with our ethos as a brand that champions sustainable fashion in India.

Flamingo Paradise Natural-hued Lehenga Set

 

Not only does the collection feature sustainable clothes, but on closer inspection, you will also find flocks of exotic birds peeking out from the mangroves and trees. It’s a paradise in the most eclectic sense.

 

 

Topped off with glimmering sequins and applique work. All perfect for everything from a friend’s mehendi and sangeet,to celebrations on beach and hillsides. Light and made to move and dance in, these pieces encourage you to begin again on a new note of optimism.

 

From L-R : Magic Magpies Green Lehenga Set, Magic Magpies Orange Lehenga Set and Swan Song Lehenga Set

 

Click Here to Browse the Entire Collection